Tempest Identity
Tempest is an enterprise developer platform. It offers a self-serve development environment, software inventory, ownership, policy, and collaboration tools for all stakeholders. I collaborated with the Tempest team to establish their initial identity as they developed their product.
Role
Designer
Team
Senior Product Designer, CEO,
Timeline
8 Weeks
Color Pallette
We used bold colors that can be emphasized or subdued depending on the context, ranging from a single color to multiple ones. This is to ensure compatibility with other brands and identities. Another important goal was to choose AAA accessible color combos.
Typography
Choosing a common set of fonts that work across various systems and platforms was crucial. Helvetica, with its timeless simplicity, complemented our base identity well. It also integrated seamlessly with other brands and products that use the Tempest product.
Brand Book
After establishing the base elements of the identity, we created a basic brand book. This allows other designers to continue developing the product, assist in pitching to investors, and share with potential partners and brands.
Collateral
The final step involved implementing the brand across various platforms such as the web, social media, and experiential marketing.
