Atlantic:
How to Keep Time
Messenger is an instant messaging app developed by Meta. For this project, my task was to define and develop an in-product brand system that would complement the product design updates for Messenger 4. The in-product brand included product illustrations, lightweight actions, stickers, reactions, power-ups, and extending to other surfaces.
Role
Illustrator, Designer
Team
Senior Product Designer, VP of Design
Timeline
4 Months
Concepts
The project's first step involved creating numerous concept sketches. The concepts fell into three categories: Iconic, Abstract, and Conceptual.
The Iconic concepts use recognizable timekeeping objects, combining actual timekeeping elements and natural symbols representing time.
The Abstract set of sketches represents time more abstractly than the Iconic ones.
The Conceptual sketches are more conceptual and editorial compared to the previous ones.
01: Iconic
02: Abstract
03: Conceptual
Final Art
These final two sketches are more conceptual and editorial compared to the previous set. While they still utilize bold spray paint dots, there is a greater opportunity to use them more sparingly.
Final Art
These final two sketches are more conceptual and editorial compared to the previous set. While they still utilize bold spray paint dots, there is a greater opportunity to use them more sparingly.
