Atlantic: 

How to Keep Time

Messenger is an instant messaging app developed by Meta. For this project, my task was to define and develop an in-product brand system that would complement the product design updates for Messenger 4. The in-product brand included product illustrations, lightweight actions, stickers, reactions, power-ups, and extending to other surfaces.

Role
Illustrator, Designer

Team
Senior Product Designer, VP of Design

Timeline
4 Months

The following pages include sketches for the 'How to Keep Time' podcast cover. A few points to note: the sketches are a little more 
hi-fidelity than pencil sketches. I find it quicker to draw geometric shapes in vector. Let me know if this is ok. Also, I added color to the spray paint shapes. I usually keep black and white but seemed appropriate in this context. I can add these colors quickly in Procreate. Once we've settled on a sketch, I'll recreate it using actual spray paint. All feedback is welcome, and I can quickly produce more sketches if needed.

01: Conceptual

These final two sketches are more conceptual and editorial compared to the previous set. While they still utilize bold spray paint dots, there is a greater opportunity to use them more sparingly.